In the Leger’s 2026 WOW Index for customer experience in Ontario, Longo’s is claiming the top spot in the grocery category.
Longo’s was followed by Chalo! FreshCo a South Asian-focused grocery retailer, while Fortinos moved down to third place. Logo’s and Fortinos have traded places at the top of the ranking for several years, with Fortinos leading the category last year.
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The findings are based on surveys of recent retail visitors conducted between October and November 2025, with Ontario results drawn from more than 11,000 respondents aged 16 and over, evaluating 176 retailers across 22 sectors.
The top 10 in customer experience in Ontario also included:
Adonis Market
Whole Foods Market
Farm Boy
No Frills
No Name
Food Basics
Sobeys
While no conventional grocery retailers made the top 10 in the overall ranking of 176 retailers in Ontario, the specialty retailer M&M Food Market placed fourth.
The WOW Index has measured in-store customer experience for 15 years and is widely recognized as a benchmark for retail performance and shopper advocacy across Canada.