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Who is Canada’s most Reputable Company in 2023?

In 2023, a Lager poll had surveyed more than 38,000 Canadians to explore their thoughts on more than 300 companies in 30 different sectors. Lager is a Canadian-owned market research and analytics company.

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Last year the top brand was Shoppers Drug Mart with a score of 75 out of 100, but this year Google came out first with a reputation score of 75, while the former leader is now on the third place with a score of 71.

Here are the top results from Leger’s 2023 Canada Reputation study:

 

  1. Google (Reputation Score: 75)
  1. Sony (Reputation Score: 74)
  1. Shoppers Drug Mart (Reputation Score: 71)
  1. Samsung (Reputation Score: 71)
  1. Canadian Tire (Reputation Score: 70)
  1. YouTube (Reputation Score: 70)
  1. Dollarama (Reputation Score: 69)
  1. Home Depot Canada (Reputation Score: 69)
  1. Costco Wholesale Canada (Reputation Score: 67)
  1. Campbell (Reputation Score: 67)

 

Six out of the top 10 companies in 2022 remain in the top ten in 2023, including: Google, Sony, Shoppers Drug Mart, Samsung, and Canadian Tire and Campbell’s.

 

Costco Canada managed to climb one position, from 10 to 9 this year, while one of the biggest hits to reputation in 2023 has been to Netflix and Twitter.

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