As conversations around supporting local businesses and strengthening domestic supply chains continue to grow in Canada, we asked a simple but important question:
Advertisement:
Would you be willing to pay more for Canadian products?
The responses highlight a nation that is both supportive of local goods—but also mindful of cost.
Survey Results at a Glance – April 2026
No: 54.49% (832 votes)
Yes: 45.51% (695 votes)
A total of 1,527 Canadians participated in the survey on FlyerCA.com, revealing a fairly balanced but slightly skeptical outlook.
At first glance, the results may seem surprising. With increasing awareness about supporting local industries, one might expect a stronger “yes.” However, the data suggests that price sensitivity remains a key factor for many Canadians.
More than half of respondents indicated they are not willing to pay extra, which reflects real-world economic pressures such as inflation, rising living costs, and tighter household budgets.
On the other hand, the 45.51% who said “yes” represent a significant portion of consumers who value supporting Canadian businesses.
Values-driven consumers are willing to invest more in local products, while the budget-conscious shoppers prioritize affordability, even if it means choosing imported goods. This divide suggests that while Canadians care about buying local, price remains the deciding factor for many.
What This Means for Canadian Businesses
There is strong support for local products—but it must be paired with competitive pricing or clear added value. Communicating why a product costs more (quality, sustainability, local jobs) can help justify the price difference. Offering a range of products with different price points may help capture both segments of the market.